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7 Top Tips for Covering Events Live on Social Media

25 Jul 19

The value of posting out to social media about events is often overlooked by employers, employees and freelancers. Whether it be networking events, informal business meetups or exhibitions, start posting reactive content to your business’ social media profiles to increase engagement on your pages. This trick will help you to show, rather than tell, your audience about your business by covering events live on social media.

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Why you should, and how to improve your video audio.

10 Jul 19

Why Post Videos?

Video has slowly but surely taken over the net in more ways than one. Whether it be as a means of entertainment more favourable than television, or to instantaneously post an event others worldwide should see, it’s a prominent part of any social media user’s life. As of December 2018,  82% of Twitter users watched videos on the site and almost half of those individuals were watching more than an hour of video content on Facebook or YouTube every week. Videos have the potential to be twice as engaging as any other form of content. This is thanks to the algorithms on social media platforms prioritising highly visual content.

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ZC LIVE 2018 – Kent’s Social Media & Digital Event

7 Jun 18
Friday 1st of June saw the success of ZC LIVE – Kent’s Social Media & Digital Event – hosted at Strood Academy. The event designed to help delegates learn how to accelerate their digital and social media marketing. Whether it be watching talks by professionals, networking throughout the day with other attendees, or even take up the opportunity to get some well-deserved exposure through live videos on other company’s media platforms.

The Importance Of Engagement

10 Oct 17

As a business in the modern world, you are very fortunate. You have access to social media and can use it to aid your company in ways that were not previously available to you. Social media is an excellent way to generate engagement. However, not everyone is aware of what ‘engagement’ is, and why it is so important for business. We’re going to be looking at why the participation for a business is as important as you suspect it might be. More →

Tagging Etiquette – To Tag Or Not To Tag?

26 Sep 17

When it comes to using social media as a business, tagging people and organisations can be a great way to gain coverage and to generate a bigger audience for your product or service. There are many advantages to tagging an influential individual or group, but the art of tagging should also be considered with great care and wisdom. We’re going to be looking at tagging etiquette, and when the right time to tag someone in a post truly is.
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How To Integrate Influencers Into Your Social Media Campaigns

10 Aug 17

When it comes to social media campaigns, we all want them to be the most engaging and responsive they can be, to fully maximise the levels of interest people show in your brand or service. Therefore, some people choose to try and accomplish this by using what is called an ‘influencer’. But what is an influencer, and how do you integrate them into your social media campaigns?

Who are influencers? More →

Facebook Live – How To Use BeLive TV

2 Aug 17

As Facebook has grown and progressed as a site, the concept of live streaming videos to the world became integrated into the features of the site. When paired with software called BeLive TV, the potential for a two way dialogue with the audience and the person live streaming is then possible. We’re taking a look at how the process happens, and how you can pair the two together.
What is Facebook Live? More →

Social Media Campaigns – How to Create New Ideas

27 Jul 17

In the age of the internet, there are many different ways that companies can advertise themselves or their service. One way that people do this is to launch a social media campaign. However, not everyone is aware of what a social media campaign is, and how to create new campaign ideas in the first place. We’re taking a look at what a social media campaign is, and also how to find new campaign ideas to help your campaign effectively.

So what is a social media campaign? More →