The value of posting out to social media about events is often overlooked by employers, employees and freelancers. Whether it be networking events, informal business meetups or exhibitions, start posting reactive content to your business’ social media profiles to increase engagement on your pages. This trick will help you to show, rather than tell, your audience about your business by covering events live on social media.
Over the last few months, rumours that Instagram may be removing the ‘like’ feature have been causing increasing concern. If this is true, what will happen? Well, let me tell you.
Why Post Videos?
Video has slowly but surely taken over the net in more ways than one. Whether it be as a means of entertainment more favourable than television, or to instantaneously post an event others worldwide should see, it’s a prominent part of any social media user’s life. As of December 2018, 82% of Twitter users watched videos on the site and almost half of those individuals were watching more than an hour of video content on Facebook or YouTube every week. Videos have the potential to be twice as engaging as any other form of content. This is thanks to the algorithms on social media platforms prioritising highly visual content.
When you think of Instagram what do you automatically think of? Pictures of holidays, food, daily travels and brand ambassadors promoting beauty products and clothing ranges, right? Well, this is where you’re wrong! Instagram can be great, when used properly, for your business, and I’m going to tell you how…
As a business in the modern world, you are very fortunate. You have access to social media and can use it to aid your company in ways that were not previously available to you. Social media is an excellent way to generate engagement. However, not everyone is aware of what ‘engagement’ is, and why it is so important for business. We’re going to be looking at why the participation for a business is as important as you suspect it might be. More →
When it comes to using social media as a business, tagging people and organisations can be a great way to gain coverage and to generate a bigger audience for your product or service. There are many advantages to tagging an influential individual or group, but the art of tagging should also be considered with great care and wisdom. We’re going to be looking at tagging etiquette, and when the right time to tag someone in a post truly is.
When it comes to social media campaigns, we all want them to be the most engaging and responsive they can be, to fully maximise the levels of interest people show in your brand or service. Therefore, some people choose to try and accomplish this by using what is called an ‘influencer’. But what is an influencer, and how do you integrate them into your social media campaigns?
Who are influencers? More →
As Facebook has grown and progressed as a site, the concept of live streaming videos to the world became integrated into the features of the site. When paired with software called BeLive TV, the potential for a two way dialogue with the audience and the person live streaming is then possible. We’re taking a look at how the process happens, and how you can pair the two together.
What is Facebook Live? More →
In the age of the internet, there are many different ways that companies can advertise themselves or their service. One way that people do this is to launch a social media campaign. However, not everyone is aware of what a social media campaign is, and how to create new campaign ideas in the first place. We’re taking a look at what a social media campaign is, and also how to find new campaign ideas to help your campaign effectively.
So what is a social media campaign? More →