Fake News on Social Media – The Rise of the Phenomenon

23 Jul 17

The internet is a great place for people to stay up to date with current events and affairs. With the BBC and other newsfake news providers, all having a presence on social media, finding out what is going on in the world is not a difficult task. However, there have been more and more reports recently of ‘fake news’ which circulates the web and can often give people very wrong ideas about individuals or companies. We’re taking a look at the fake news, and why it is, in fact, a very dangerous and damaging thing to be out on the web at all.

So what is fake news? More →

How to market your business more effectively on Facebook

19 Jul 17

Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) which is an 18 percent increase year over year. (Source: Facebook 5/3/17).

What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.

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Snap Map – The Benefits and the Concerns.

6 Jul 17

Snap Map – The Benefits and the Concerns. 

Have you discovered the new snapchat update – Snap map?
Snapchat revealed the new feature with the statement: “We’ve built a whole new way to explore the world! See what’s happening, find your friends, and get inspired to go on an adventure!”

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The Importance of Visual Content – Infographic

16 Jun 17

The importance of Visual Content

Creating content for social media is key, nowadays one of the first places people will check out a company on is social media (1st being their website), therefore first impressions count. You don’t want potential clients to look at your social media and see dull, boring content, you want to catch people’s attention – this is where visual content comes into place.

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ZC Live helped companies with their Social Media strategy during the one day digital event in Kent

13 Jun 17

The first ZC Live was a one day social media and digital event which took place in Kent on Friday 9 June 2017 at Ashford International Hotel.

During the day, delegates were taken on a journey through different social media platforms and was shown how they can maximise the use of social media in order to improve business prospects. They learnt how to accelerate their use of digital and social media marketing in their businesses, which will help them create more leads by mastering key strategies.

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Networking: 5 things that you need to know

3 May 17

Initially, when people go to their first few networking events, they assume that it’s all about selling their products and services, however, this couldn’t be any more inaccurate. The word ‘networking’ is often mistaken for the technological term – which relates to the interconnectivity and accessibility of multiple, different computer systems.

Business networking doesn’t vary much from this… More →

Google’s Fact-Checker Aims to Detect Fake News Stories

13 Apr 17

Google’s fact-checker aims to detect fake news stories with the help of an algorithm, Zoe Cairns, an expert at UK-based ZC Social Media, told Radio Sputnik.

On Friday, Google announced plans to apply its “Fact Check” feature to its Google News service. The new feature will assess the truthfulness of a news item using third-party fact-checkers.

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The top mistakes you are making on Social Media

29 Mar 17

Everyone knows the importance of using social media for business and the benefits you can gain from being online but are you spending enough time on social?, Social media won’t increase your business overnight, you need to keep at it in order to see results. This means you need to put time aside to focus on your social media – this doesn’t mean you have to spend hours every week on social media, you just need to ensure you are spending enough time in order for you to see results. There are a lot of key things businesses are doing online that are affecting their social media efforts, so what are they?

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Where do you start with eMarketing and in particular Mailchimp?

3 Mar 17

If you are brand new to marketing or perhaps have been doing it for some years, you’ll already know that part of your marketing mix should be eMarketing campaigns.

eMarketing (known as electronic marketing) is when marketing is done online. This could be using different methods such as blogs, videos, and social media.

While working at ZC Social Media, I have had many people come up to me asking where to start when it comes to eCampaigns.

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