Social media has drastically changed in the last few years. What used to be a way for people to stay in touch with their friends, share little anecdotes and perhaps even slightly stalk celebrities, is now an extremely powerful way for businesses to connect with their customers and help build revenue.
Most businesses are starting to realise just how powerful social media can be as a marketing tool, but with so many platforms to choose from, it can be really overwhelming. Do you really want to spend all that time on every social media site, connecting with millions of people? Of course not! But which one do you choose? You don’t need to limit yourself to just one, either. This guide should help you determine which social media profile is most appropriate for your business. We compare the biggest social media platforms, and their pros and cons.