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Zoe Cairns

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Generate leads, opportunities and build your network : Who viewed my profile on LinkedIn

There are so many ways we can use LinkedIn to generate leads and opportunities for our business. At ZC Social Media we have a five-step process that we go through both for ourselves and our clients to maximise the opportunities available. We would like to share with you one of those steps which is a …

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How To Integrate Influencers Into Your Social Media Campaigns

When it comes to social media campaigns, we all want them to be the most engaging and responsive they can be, to fully maximise the levels of interest people show in your brand or service. Therefore, some people choose to try and accomplish this by using what is called an ‘influencer’. But what is an …

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