Zoe Cairns

2023 Social Media Trend Predictions: Shortform Videos, Omnichannel Strategies, Collaborations, and Building Communities

  Social media is constantly changing, and it can be hard to keep up with all the new trends and features. As we look ahead to 2023, there are a few key things to keep in mind that will help businesses make the most of their social media efforts. First, shortform videos are becoming more …

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linkedin document post blog image

LinkedIn Document Posts – What are they and should you be using them in your own post strategy?

So, what is a document style post? Quite literally, document style posts are simply pdfs or documents that are added below the main text of your post. Once you have finished writing the text for your post, you simply upload a pdf file as opposed to an image. Now of course, you will need to …

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Facebook business manager

Ep7. Facebook Five – Facebook Business Manager or Business Suite?

  In this episode of The Trust Podcast, Zoe Cairns is on the show to share her thoughts, insights, and strategies on how you can leverage the Facebook Five for your business and coaching endeavours. The Facebook Five – Business Manager, Business Suite, Creator Studio, Live Producer, and New Page Experience – are tools embedded …

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Ep 3. Increase Your Engagement & Leads by Being Consistent on Social Media

How can you stay more consistent on social media, spend less time on planning content but still get some great and better results? We all know that marketing and lead generations is an important aspect of our business, and if you can plan your social media activities, you can consistently and effectively create quality content, …

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