Google’s Fact-Checker Aims to Detect Fake News Stories

13 Apr 17

Google’s fact-checker aims to detect fake news stories with the help of an algorithm, Zoe Cairns, an expert at UK-based ZC Social Media, told Radio Sputnik.

On Friday, Google announced plans to apply its “Fact Check” feature to its Google News service. The new feature will assess the truthfulness of a news item using third-party fact-checkers.

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The top mistakes you are making on Social Media

29 Mar 17

Everyone knows the importance of using social media for business and the benefits you can gain from being online but are you spending enough time on social?, Social media won’t increase your business overnight, you need to keep at it in order to see results. This means you need to put time aside to focus on your social media – this doesn’t mean you have to spend hours every week on social media, you just need to ensure you are spending enough time in order for you to see results. There are a lot of key things businesses are doing online that are affecting their social media efforts, so what are they?

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Where do you start with eMarketing and in particular Mailchimp?

3 Mar 17

If you are brand new to marketing or perhaps have been doing it for some years, you’ll already know that part of your marketing mix should be eMarketing campaigns.

eMarketing (known as electronic marketing) is when marketing is done online. This could be using different methods such as blogs, videos, and social media.

While working at ZC Social Media, I have had many people come up to me asking where to start when it comes to eCampaigns.

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Which Social Media Platform is right for your Business?

1 Mar 17

Social media has drastically changed in the last few years. What used to be a way for people to stay in touch with their friends, share little anecdotes and perhaps even slightly stalk celebrities, is now an extremely powerful way for businesses to connect with their customers and help build revenue.

Most businesses are starting to realise just how powerful social media can be as a marketing tool, but with so many platforms to choose from, it can be really overwhelming. Do you really want to spend all that time on every social media site, connecting with millions of people? Of course not! But which one do you choose? You don’t need to limit yourself to just one, either. This guide should help you determine which social media profile is most appropriate for your business. We compare the biggest social media platforms, and their pros and cons.

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Using YouTube to Promote Your Business

16 Feb 17

Believe it or not, YouTube isn’t only a platform where funny cat videos are shared, but a multi-million-pound business where you can promote and grow your business! YouTube is a massive social media platform with 1 billion active accounts monthly.

Many successful businesses such as Apple, McDonald’s and Beats by Dre all expand their company at a giant rate. When Apple revealed their ‘Introducing iPhone 7’ video they racked up over 23 million views!

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Why could an Apprenticeship be the best pathway for you?

15 Feb 17

So, many people think that going to University is the be-all and end-all of life, and I’m sure that a couple of decades ago it probably was; but that was before doing an Apprenticeship course became popular.

As a child, I always wanted to go to University because that was seen as the ‘done thing’, that was what I was told at school, watched on TV, read in books and saw in films. However, as I started to grow older, I discovered the cost of University and the pressure that it would put on me. It wasn’t only that which put me off, but the lack of guaranteed jobs when you graduate. I believe that unless you know 100% what career path you want in life (which most 16-18 year old don’t) then it isn’t worth it. I believe that in that time you could be gaining work experience, travelling or finding a career path that you like. That was when I discovered the benefit of Apprenticeships. More →

How to keep your business consistent on Instagram

14 Feb 17

Beth Henry tells us about the secrets to promoting your business on Instagram!

Instagram is a great social media platform to get you and your business out there, with its visual elements you need to ensure you are posting the right content in order for it to succeed. I’m going to share a few top tips for using Instagram for business and how to stay consistent with it.

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The marketing mix… have you got it right?

23 Jan 17

Do you often wonder how you can raise the profile of your company? Are there products and events you would like others to know about but struggle getting interest or numbers? Do you use one marketing method to get your message across but feel like you are getting nowhere?

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How to build and grow a Facebook Group

17 Jan 17

When creating a Facebook Group there are a few things that you need to know. Firstly, who do you want in your group? Secondly, do you know the purpose of your group? Thirdly, what are you looking to achieve from your group?

In order to have a successful group you need to keep these things in mind, for example, if your group is centred around solicitors, there would be no benefit of having a lot of tradesmen in the group because you won’t have a common ground to spark conversation or be able to generate any sales from it. You need to attract the relevant people, to make it successful.

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