Wow what an amazing show today! We had so much interaction and engagement from our listeners and so honoured that so many of you were listening in!
Today’s show was all about “Getting the most from your LinkedIn Profile” We shared a five point plan with you all for you to start using to maximise the most from your profile.
The Five Step Plan
1. Update your LinkedIn status – when you first log in to your LinkedIn profile you will be taken to your homepage on LinkedIn. This is where you can scroll through and see what other people have shared. The importance of updating your LinkedIn status is that it builds your presence and people who are currently on line at that time will see your update. This will warm them up and remind them about you! It will build your presence and awareness with your connections and network.
Question from Paul Spa Find– Can you schedule posts to LinkedIn – Yes you can Paul you can use Hootsuite which can schedule posts to both your LinkedIn profile, company page and groups. Please note when posting to groups do not spam add value.
2. Check to see “who viewed your profile” – At the top of your LinkedIn page there are heading menus. Click on profile, and. The drop down menu will display the “who viewed your profile” option.
You can see the last five to six people who have looked at your profile. Are any of these people potentially good clients, connections or collaborations? Send them a message and say “Hi I noticed you viewed my profile, is there anything I can help you with”. These people are potentially a warm lead as they have looked to see what you do and know more about you by viewing you profile.
3. Do you have any messages or invitations?
Check your LinkedIn inbox for any private messages that could be enquiries or leads. Make sure that when you read your messages you either delete the spam and archive the messages you wish to keep. This will keep you inbox tidy and organised.
With the invitations accept people that satisfy your network rules. By this I mean which people would you like to connect with and who can add value to your business. Remember networking is about meeting new people and building business relationships. Don’t ignore people you don’t know, ask yourself the question; will this person add value to my business, could I potentially do business with them or collaboration, do they speak to my target market?
4. Add new connections
When you have been along to networking events, meetings and seminars and you have met new people we end up coming away with a handbag or pocket full of business cards.
I recommend using the following apps to build your network on LinkedIn more easily. Use cardmunch on the iPhone and camcard/card reader on the android. These useful apps scan in the business cards to your phone, but what’s great about them that LinkedIn support them and they enable you to then send an invitation to that contact automatically! This will really help you build your connections and network on LinkedIn as nine times out of ten we just put our collected business cards in the top drawer of our desk!
5. Check the groups you are a member of and participate or contribute to them. Please note though do not spam with selling messages, add value and information to the group to build your influence and presence.
JOIN US FOR #ZCSOCIALMEDIA LINKEDIN WEEK – https://zcsocialmedia.com/services/zcsocialmedia-linkedin-week
You can listen again here! Lots of questions answered, people mentioned and events shared!
Thank you to our International listener @peaksmedia from Australia!
LinkedIn Profile Setup, Optimisation and Training – We can sit with you or work with you remotely to get your LinkedIn Profile fully setup and optimised. We will also go through how you could effectively use this platform specifically for your business and industry.
If you would like more information on this training then please email firstname.lastname@example.org