On today’s radio show we discussed Facebook Reach and the ways you can increase your reach organically.
There have been many news stories lately from well-known sources saying that the Facebook Algorithm Edgerank has been tweaked which will affect our Facebook reach.
Since November 2013 sources have been saying there has been a drop in the organic reach due to the tweak.
Facebook Reach is the amount of people who saw your post or page on Facebook.
There are two different types:
Post reach is the amount of people who saw your posted post.
Page reach is the amount of people who have seen your page or brand name over a given period of time. This could be over a day, week or month.
We then discussed post reach in more detail, and I explained the three subcategories of post reach;
Organic reach – this is the reach we get for free from Facebook, the amount of people who saw our posts without us paying!
Viral reach – this is the reach we achieved from people creating stories from our posts. For example if I posted a post which featured my latest blog post and a fan liked and commented on that post, that would then create a story which that fans friends and connections would see. It would say something like “Andrea liked and commented on ZC Social Media post”. I think this holds a lot of credibility as people tend to listen and follow their friends then randomly liking or sharing any post, but if it has come from a friend they are more than likely to look into it or share as well as it’s like a recommendation.
Paid reach – We can pay for promoted posts and advertising to boost the reach of our posts. Under each post on your Facebook business page, if you are an administrator of that page you can see the total reach of that post. If you hover over that total reach it will break down the reach sections.
The objective is to get as much organic and viral reach as you possibly can.
As small, medium or even large business’s we all have a marketing budget, and may not have budgeted for Facebook Advertising / Promoted Posts.
May I suggest Facebook is just one of your tools to use in your marketing mix, it shouldn’t be the sole marketing tool.
In the second half of the show we shared some ways you can organically increase your reach. Here are a few of them!
Post when your fans are online
To get the maximum exposure and increase your post reach check when your fans of your Facebook business page are online. You can do this by the following steps:
- Go to your Facebook business page admin panel
- Then click on See Insights
- Click on Posts
- And then click on “When your fans are online”
This will then give you a break down of when your fans are online, what day and times.
Start posting your content out more on the days when the majority of your fans are online.
Make sure you post good content!
As part of your Social Media Strategy you should have a content strategy plan in place. This is where you think about your content and what your audience are looking for.
Don’t just presume that the content you are posting is what your audience would like to hear! Use graph search to find out your page fans interests, what books they like to read, tv shows they watch, books they read and get them engaged with your content by being one of them!
By getting you fans engaged with your content means they will share, like and comment helping you with your organic and viral reach.
Use other platforms to share your content
Share your Facebook posts onto Twitter, LinkedIn via your email marketing to drive more people to your Facebook page to engage with your posts. Again this is going to help build the reach and the sharing options. We always tweet our posts, as you never know who may be following you on twitter who may well want to join your community on Facebook!
Many more ways were shared on the show! Listen again below!
We would like to thank our listener Richard Murray from Canterbury Communicators for calling into the show today and sharing his views and questions on Facebook Reach. Thank you.
Also thank you to all our listeners who were tweeting, FB messaging, on Google + and LinkedIn! If you are listening again! Let us know your feedback by using the #ZCSocialMedia