Are you struggling with building your community on twitter within your target audience? Are you looking to get more engagement from your tweets?
The key to more engagement; retweets, mentions and favourites, is to make sure that you have a good community that you are social with. Also making sure that the people who are following you on twitter are interested in your tweets. Many people will just follow anyone to get their numbers up on their twitter account.
It’s not all about how many followers you have, it’s about the quality of the followers who follow you.
To some extent you need a good number of followers to show credibility and to attract people to follow you. You don’t just want random people following you, otherwise your tweets will not receive conversation or reach.
So, how do you build your followers within your target audience? Well you need to go and find your target audience.
First you need to brainstorm your target audience.
Who are they; age, location, gender, interests, part of any professional bodies or associations, what magazines do they read, TV programmes do they watch, part of a Chamber of Commerce, what networking events do they attend, what local attractions do they visit, what radio show do they listen to etc.
Once you have brainstormed your target audience you can then go and find them on twitter. You can look at the certain hashtags for the keywords, places or TV Programmes and see what people are engaging in that conversation (these people are your target audience). Alternatively you can use a tool called Followerwonk
Followerwonk has a free feature where you can search bios of people on twitter. I.e.: you can find all the accountants in Kent! It will give you these in list form and you can then go and check out their twitter profile and follow.
When you follow someone on twitter (within your target audience) they will get notified that you followed them, they may then reciprocate and follow you back. You will then be building a following within your target audience. This is the key; follow your target audience first.
Aim to follow 20 to 50 people a week within your target audience and this will start to organically build a twitter following within your target audience.
Keep a track on how your community is building by monitoring and measuring
- The number of followers
You will see a difference in your engagement levels when you start building a following within your target audience. Keep me posted on how you get on! Share your twitter handle in the comments and I will follow you!
If you have not got the time and resources to manage your company twitter account we can help you! We provide bespoke twitter management which includes creating tweets, building followers, engaging in twitter chats and full monthly reports. Email firstname.lastname@example.org for more information.