Do you use Social Media groups? ZC Social Media Radio Show 15

Today’s show we covered social media groups and how they can help you build an online community which will help with the growth of your social media reach and presence.

We first discussed the importance of growing a community online and how these people will build a know like and trust with you and be your advocates of your product, service and brands.

To build your online community it’s all about making sure you connect with new people and invite them to become part of your group and contribute valuable content to the rest of your community. Connect with your target audience and key centres’ of influence and engage and invite them to join.

Once you establish that know like and trust it’s then that people will then introduce more people to your community as they are finding it so valuable. It’s all about really nurturing that community with good quality tips, news, content and engagement to keep them involved and recommending you.

You need to set out the rules and terms of your group from the outset as the last thing you want to happen is to really nurture and build a fantastic online community where you have many fans and then a new member bombards your community with spam or irrelevant content that could then turn your nurtured community away. It’s important they know about your groups etiquette and the rules.

We suggest you think about certain days of the week and month that you have promotional days in your group so it’s structured. Your group will then know what to expect. It also gives them the opportunity to get in front of your network when suggested.

Remember groups and communities are about building rapport and a know like and trust. They are just like a networking event. They are not for selling, spamming and irrelevant content. Groups are for building a trusted network and community within your target audience which eventually once you have established that know like and trust they will then do business with you and recommend you to their friends, family and colleagues.

Listen to this weeks show for more tips and strategies on Social Media Groups!