How to manage your Social Media activities – Social Media Management

23 Apr 15

Are you trying to juggle multiple social media profiles? Have you not got enough time and resources to keep your profiles up to date? 

Social Media is a powerful tool to help businesses increase their online presence, awareness, community and traffic to their website. 

However, many businesses lack the time and resources to dedicate to their social media activities to make them effective, and they normal do this sporadically when time is not on their side. 

social media managementIn making sure that your social media is effective, you need to be organised and planned. It’s like with anything in life, if we are not organised it doesn’t quite go to plan! So it’s important to have a social media strategy and plan of content for your social media activities. 

I say to businesses if you had a regular monthly meeting with your marketing team for 1.5/2 hours a month to talk about your content and actions you can then plan and diarilise these over the following month. 

Creating the content is what takes the time when it comes to social media. Making sure you have engaging content that your audience will like and respond to. 

Most businesses each day will sit for 40 minutes to an hour thinking about what to write and post. Whereas if you have time to plan each month all you need to do is refer to your content editorial calendar! This will save you so much time in the long run. 

Once you have your content editorial calendar you can then decide which ones you would like to schedule and which ones are most appropriate to do in real time. 

We schedule our regular blog posts, event dates, facts etc. We don’t schedule conversation and news as this should happen in real time allowing you to then respond to any engagement from your audience. 

There are many social media management tools available to help you save more time. The tools have many different features including scheduling, monitoring, measuring and engagement. 

Some of the tools we would recommend are; 

Sendible – A social media management tool that enables us as an agency to schedule relevant posts, engage in real time with our communities, monitor key words in a local area and produce regular reports of our social media activity. Sendible has a 30 day trial so you can try out the power of this great tool. 

Constant Contact – Sending regular email newsletters is important to keep in touch with existing and potential clients. Keep them up to date with what you are up to, share invaluable information such as blogs and tips. Also offers and promotions you have too. Constant Contact has a FREE email campaign promotion at the moment! Go try it out.

Hootsuite – A social media management tool which is free for up to three profiles. If you are new in business and do not have a big budget then this would be perfect for you. A great place to start. Hootsuite can schedule, monitor and provide measurement reports each month too. 

So where do you start? I would start by selecting a date in the diary to sit down with your marketing and start planning your social media content for the following month. Then decide on which tool you will use to help you save time and start making social media work for your business. 

If you still feel you don’t have the time and resources in house, ZC Social Media can help you! We provide social media management and happy to discuss with you. Email for more information.

The really simple way to build twitter followers within your target audience

21 Apr 15

Are you struggling with building your community on twitter within your target audience? Are you looking to get more engagement from your tweets?

The key to more engagement; retweets, mentions and favourites, is to make sure that you have a good community that you are social with. Also making sure that the people who are following you on twitter are interested in your tweets. Many people will just follow anyone to get their numbers up on their twitter account.

It’s not all about how many followers you have, it’s about the quality of the followers who follow you.

To some extent you need a good number of followers to show credibility and to attract people to follow you. You don’t just want random people following you, otherwise your tweets will not receive conversation or reach.

twitter followersSo, how do you build your followers within your target audience? Well you need to go and find your target audience.

First you need to brainstorm your target audience.

Who are they; age, location, gender, interests, part of any professional bodies or associations, what magazines do they read, TV programmes do they watch, part of a Chamber of Commerce, what networking events do they attend, what local attractions do they visit, what radio show do they listen to etc.

Once you have brainstormed your target audience you can then go and find them on twitter. You can look at the certain hashtags for the keywords, places or TV Programmes and see what people are engaging in that conversation (these people are your target audience). Alternatively you can use a tool called Followerwonk

Followerwonk has a free feature where you can search bios of people on twitter. I.e.: you can find all the accountants in Kent! It will give you these in list form and you can then go and check out their twitter profile and follow.

When you follow someone on twitter (within your target audience) they will get notified that you followed them, they may then reciprocate and follow you back. You will then be building a following within your target audience. This is the key; follow your target audience first.

Aim to follow 20 to 50 people a week within your target audience and this will start to organically build a twitter following within your target audience.

Keep a track on how your community is building by monitoring and measuring

  • The number of followers
  • Retweets
  • Mentions
  • Favourites

You will see a difference in your engagement levels when you start building a following within your target audience. Keep me posted on how you get on! Share your twitter handle in the comments and I will follow you!

If you have not got the time and resources to manage your company twitter account we can help you! We provide bespoke twitter management which includes creating tweets, building followers, engaging in twitter chats and full monthly reports. Email for more information.

Get more engagement on your LinkedIn published posts

21 Apr 15

Are you using LinkedIn Published Posts and only getting a few likes? Would you like more engagement and shares to build your followers and connections on LinkedIn?

LinkedIn Publishing Posts are a new feature that LinkedIn have rolled out in the last year.

A published post is different to an update status as when you post a published post it notifies all of your connections via their notifications tab in their LinkedIn profile. Whereas a status update posts it into their timeline and they need to be online at that time to notice the post.

A published post is like a blog post. You can add an image, catchy headline and add media links. You can create a published post from your home page on LinkedIn next to your update status area.

I am going to share with you some tips on how you can get more engagement on your published post.

Catchy headline

When publish your post it notifies your followers and connections. It does this at the top right of their profile highlighting their notifications flag. You need to make sure that your headline is short and catchy and it includes keywords. Your connections will only see part of the title. It therefore needs to be something interesting so they want to click on it, to learn more.


Use keywords throughout your post as this helps with the ranking of your post in Pulse (LinkedIn news feature) and in the search facility of LinkedIn.

If you are unsure of what keywords to use try out Google Keyword Planner to see what words your audience are using in Google. Users use LinkedIn just like they would Google.


Always include a picture for the heading of your published post. You can include one within the body of the post as well. The benefit of using an image is that people will see your published post in their timeline and on your profile. People engage more with posts with an image then those without.


At the bottom of your published post it asks you to complete tags. Tags are keywords of what your published post is about. They only allow three tags to be used. Make sure they are relevant keywords to your post. This helps with the search of your post in LinkedIn

Share on other social media sites

After you have published your post share to all of your other social media sites including your own LinkedIn status update. Don’t just share this once. I normally share daily for the next week. This really generates views and visits to the post, and gets in front of people that may have initially missed the post when first published.

Share in LinkedIn groups

Providing your published post adds value and is good content, you can post to relevant groups and communities that you are part of. I only recommend you post once as you don’t want to look like you are spamming. You can share directly into groups from the share option on the published post.


Try different days of posting to see what day works best for you. Keep a spreadsheet of the title of the post, day/time posted and views/likes and comments. This is gives you an idea of when your audience are most engaged on LinkedIn. Sunday evenings worked for me! Look at this post engagement!

Call to Action

Always make sure you have a call to action on your published post. Send them to your website, a free product signup or another published post!

Make sure you LinkedIn profile is fully complete and optimised as people will visit your profile after viewing the published post.

We can provide a 15 minute skype consultation on your Social media needs and requirements email for your FREE session!

The Little Guide to Twitter Jargon

19 Apr 15

Are you familiar with the language of twitter?

Many people ask me what is a tweet, what are hashtags all about, and what does the “@” sign mean.

Are you confused with all the twitter jargon and need a little guide to refer to? Well look no further; I am going to share with you all of the twitter jargon you need to start becoming familiar with the online twitter world!

Twitter username – All users of twitter are given a twitter username which is sometimes referred to as a twitter handle or name. We can select our twitter username when we setup our twitter account initially. If someone asks you what is your twitter username, you can find your name as it begins with the “@” sign. All twitter usernames have the “@” sign before their name.  i.e.: my twitter username is @zoe_cairns (feel free to come and follow me!).

Tweet – A tweet is a message we send on twitter. Tweets are 140 character messages and are seen by the people who follow us; who are interested in our tweets. Please remember that tweets are public unless you decide to protect your tweets which means only the people you accept to follow you will see these.

Twitter mention – When people include your name in a tweet with the “@”, you will be notified that you have been mentioned in a tweet. This is referred to as a twitter mention.

Retweet – When you see an interesting, informative, or fun tweet you can share this with all your followers to see. This is called a retweet. You hover over the tweet and there is a button with two arrows and once clicked it will then send out the tweet to all of the people following you.

Favourite – When you see something you would like to bookmark, a good testimonial about your product/services, or a great tweet, you can favourite it. You can do this by hovering over the tweet and clicking on the star icon below the tweet. When you do this it will save the tweet in your favourite tweets section.

Following – People of whom you would like to follow their tweets.

Followers – People who follow you to see your tweets.

Hashtags – You can streamline conversations regarding a topic, conversation, place, event and even a TV programme! These conversations are streamlined with a hashtag. Hashtags are used to enable a search in twitter to streamline a conversation about that particular topic. I.e.: If you were to type in #ZCSocialMedia in twitter you will see all the comments from people that have included the hashtag in their tweets. Look out for my future blog on hashtags and twitter chats to explain this in more detail!

Twitter Timeline – When you log into your twitter account, your twitter timeline is the page you will first come to. Your twitter timeline displays the tweets from all the people you decide to follow on twitter.

Twitter Lists – You can segment the people you follow in twitter into separate lists known as twitter lists. This helps to get rid of the noise from your twitter timeline. By streamlining your followers into lists it helps you become more strategic with your twitter experience.

When you add the people you are following to a twitter list you will only see their tweets when selecting that specific list.

Twitter DM – Direct Message – You can send a private message to your twitter follower/following but you have to be following each other in order to do this.

Do you have the time and resources in house to manage your twitter account? We can help! We provide bespoke twitter management email to find out how we can be building your presence, community and traffic to your website!

Feel free to comment below! Share your twitter handle and I will follow you!

Simple Twitter Setup Fundamentals

19 Apr 15

When you first go onto Twitter you hurry through the setup process with not much thought about what your Twitter name should be or the importance of who you would like to follow as you just want to get through to the main Twitter home page to send your first tweet. 

If this relates to you then don’t worry we can go back to the Twitter setup settings that are important to your Twitter presence. 

twitter fundamentalsI am going to go through with you the important aspects of your Twitter account which will optimise your profile to get found and to build your presence. 

Twitter name / handle

Your Twitter name or otherwise known as a Twitter handle or username is something you choose in the initial setup process of Twitter. It automatically selects a username for us by looking at our name and providing a username which would be appropriate for example: “Zoe1234”.

Most people go with what Twitter provide and are unaware of the importance of this username in Twitter searches. You need to choose a Twitter name that is either keyword rich or you company name to help you get found when people are searching in Twitter.

Keywords are what people would type to find something in Google. A good tool to use to find keywords is Google Keyword Planner.

If you have already set your Twitter name / username you can change this. You can change it by going to the top right where you see your head and shoulder icon, and click on the “settings”. Once you are then taken to the profile settings you can change your “username”.

Twitter profile picture

I always suggest having a profile picture as your Twitter profile image rather than a company logo. It enables your followers to build a rapport, know-like-trust factor, and know who they are going to do business with.  We all know that people buy from people.

Twitter header 

Use your Twitter header to showcase your services, products or your working environment. This could be speaking, conducting workshops, it could even be displaying your products such as FREE eBooks! Use this space with a visual graphic.

I recommend to create your Twitter header. Canva provides an exact size image template for your Twitter header that you can drag and drop your own images, colours and text into an image for your header.

Twitter bio 

Your Twitter bio is where you display what you do. You only get 160 characters for your bio. Again think of keywords and putting in relevant hashtags will also help when people search in Twitter. It will help with your Twitter profile ranking.

Twitter location

Make sure you enter your location of where you are based. It’s important you consider whether this location is also based in another country as well. If it is then please do put your county or country.

Twitter time settings 

The Twitter time settings in your profile settings is pre-set to Amsterdam time zone. Make sure this is changed to your local time zone as it can affect any third party tools that may be posting to your profile.

Twitter theme colour 

Your brand is important so therefore you should keep your brand consistent across all marketing and online sites. You can change your theme colour to match your company colours in your profile settings, and clicking on “Design”.

First tweet! 

I would love to see your first tweet! Or a tweet after you have read this blog! Tag me @zoe_cairns and use the hashtag #zcsocialmedia! Would love to hear your feedback.

You can send your first tweet by clicking on the top right icon which is a square with a feather pen in the middle. Enter your message which is known as a tweet (please note you are restricted to 140 characters!) and click send!

I will be sharing more blogs covering Twitter strategies over the next week!