Gareth Cairns

7 Top Tips for Covering Events Live on Social Media

The value of posting out to social media about events is often overlooked by employers, employees and freelancers. Whether it be networking events, informal business meetups or exhibitions, start posting reactive content to your business’ social media profiles to increase engagement on your pages. This trick will help you to show, rather than tell, your […]

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ZC Live helped companies with their Social Media strategy during the one day digital event in Kent

The first ZC Live was a one day social media and digital event which took place in Kent on Friday 9 June 2017 at Ashford International Hotel. During the day, delegates were taken on a journey through different social media platforms and was shown how they can maximise the use of social media in order

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Where do you start with eMarketing and in particular Mailchimp?

If you are brand new to marketing or perhaps have been doing it for some years, you’ll already know that part of your marketing mix should be eMarketing campaigns. eMarketing (known as electronic marketing) is when marketing is done online. This could be using different methods such as blogs, videos, and social media. While working

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Which Social Media Platform is right for your Business?

Social media has drastically changed in the last few years. What used to be a way for people to stay in touch with their friends, share little anecdotes and perhaps even slightly stalk celebrities, is now an extremely powerful way for businesses to connect with their customers and help build revenue. Most businesses are starting

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