social media strategy

10 Social Media Metrics That Actually Matter (And How to Track Them)

Are you tracking the right metrics for your social media strategy? Many businesses focus on vanity metrics like follower count or impressions, thinking they reflect success. While these numbers may look impressive, they don’t always tell the full story of how your content is performing or contributing to your goals. What if you could focus […]

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Get Ready For 2022!

Are you ready for 2022! Have you got around to putting together your Social media strategy? A Social media strategy is a plan for developing your entire approach to using social media to boost your business. It will include what you’re trying to achieve over the next year, what platforms you will be posting on,

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