Are you using LinkedIn polls to their full potential?
Many businesses overlook this simple yet powerful tool for driving engagement and starting meaningful conversations.
A well created poll can do more than start interactions, it can increase your page impressions, improve your algorithm reach, and provide opportunities to connect with your audience.
Today, we’ll show you how to use LinkedIn polls strategically to increase engagement, grow your email list, and drive sales.
Why?
LinkedIn polls are often underutilised or misused because of these common challenges:
- Generic poll questions: Broad or irrelevant questions fail to capture meaningful engagement. Like what is your preferred drink to start the day!
- Lack of consistency: Polls are used sporadically, missing the chance to build a habit with your audience.
- No follow-up: Many users engage with polls but never receive follow-up messages, leading to missed opportunities.
By understanding how to create and follow up on polls effectively, you can turn this feature into a powerful tool for growth and sales.
What to do instead
Here’s how to make LinkedIn polls work for you:
1.Start each week with a poll
- Why it works: A Monday or early-week poll helps your audience engage at the start of their week, driving impressions for your page.
- Example Poll Topics:
- What’s your biggest challenge with [industry topic] this month?
- Which social media platform gives you the best ROI?
- What’s your top goal for [specific timeframe]?
- Tip: Keep poll options short and relevant to prompt responses.
2. Increase engagement and impressions
- Poll engagement triggers LinkedIn’s algorithm to show your other posts to the same audience later in the week.
- Pro tip: Share your poll results in a follow-up post, encouraging even more interaction.
3. Turn poll engagers into leads
- Why it matters: Every person who votes is an opportunity to start a conversation.
- How to follow up: Send a personalised message to voters based on their choice:
- “Hi [Name], I noticed you voted for [specific option]. I’d love to share some tips that could help, would that be helpful?”
- This simple outreach can lead to:
- Sales conversations.
- Email list sign-ups.
- Valuable market research insights.
4. Use poll insights to shape your strategy
- Polls give you direct access to your audience’s preferences and challenges.
- Example: If a majority vote indicates they struggle with a specific problem, create follow-up posts or resources addressing it.
Start the week with a poll that drives engagement, increases your algorithm reach, and opens doors for conversations.
Need help creating the perfect LinkedIn poll strategy?
Let’s create them together!
Join the ZC Social Media Growth Academy to learn how to integrate LinkedIn Polls into your content strategy. Join here – http://www.zcsocialmediaacademy.com