Never run out of ideas again: How to use AnswerThePublic for social media content
Are you running out of ideas for your social media content?
You’re not alone.
Many social media managers and business owners struggle to come up with fresh and engaging ideas that resonate with their audience.
What if you could get a list of questions and topics your audience is already searching for? Well, AnswerThePublic, is a powerful tool designed to spark creativity and share the topics your audience cares about most.
Today, we’ll explore how AnswerThePublic works, why it’s such a valuable resource for content ideation, and how you can use it to create posts that connect with your audience.
Why?
Generating consistent, relevant content ideas can feel overwhelming for a few reasons:
- Content fatigue: After creating post after post, it’s natural to feel like you’ve covered everything.
- Lack of insight: Without knowing what your audience is searching for, you’re left guessing what might work.
- Disconnected messaging: Using language that doesn’t resonate with your audience can result in content that falls flat.
These challenges can make it difficult to maintain a steady flow of creative and engaging ideas, leading to content stagnation and lower engagement.
What to do instead?
With AnswerThePublic, you can break through creative blocks and discover content ideas that align with your audience’s interests.
Here’s how to make the most of this tool:
Discover what your audience cares about
- Simply type in a keyword related to your industry, such as “social media,” “fitness,” or “marketing.”
- AnswerThePublic will generate a visual map of questions, phrases, and topics that people are actively searching for.
Example: Typing in “Instagram marketing” might yield questions like:
- “How do I grow my Instagram followers?”
- “What’s the best time to post on Instagram?”
Use the questions to spark specific content ideas.
- Turn audience questions into blog posts, videos, or carousel topics.
- Example: If your audience is searching for “How to write better Instagram captions,” create a post titled: “5 Tips for Writing Captions That Convert.”
Make your content more relatable.
- AnswerThePublic highlights the exact language your audience uses, helping you craft content that feels personal and relevant.
- Example: Instead of saying, “Use social media to boost sales,” you might say, “How can Instagram help you sell more products?”
Expand beyond social media posts.
Use the tool to plan entire campaigns. For example:
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- Write a blog post to answer a popular question.
- Create an Instagram carousel summarising the blog.
- Record a quick video addressing the same question.
Ready to transform the way you create content?
Try AnswerThePublic today to discover what your audience wants to know and start creating posts that truly resonate.
Join the ZC Social Media Growth Academy to learn how to use AnswerThePublic effectively and create your monthly content schedule with a group of likeminded people and Zoe! Join here – http://www.zcsocialmediaacademy.com