FREE Social Media Courses

  • Are you employed in an SME (with 1 – 249 employees)?
  • Are you located in the South East Local Enterprise Partnership (SELEP) area: Kent and Medway?

If you have answered YES to the above, then you will be able to book your FREE place on one of our social courses.

These courses will improve your social media presence and view of online marketing/business forever!


FACEBOOK MARKETING FOR YOUR BUSINESS (27th June, 5th & 21st July)
Medway Innovation Centre, 9.30am – 4.30pm

What You Will Learn?

From this course you will have a fully completed, up and running Facebook Business Page on Facebook which is fully optimised.

You will have the knowledge to harness the power of all the Facebook Business Page features and have a template and ideas to put together your content calendar for your Facebook social media posts that will attract more reach and engagement.

This course enables you to market your business on Facebook to the right target audience, at the right time with the correct content that gains points from the Facebook algorithm.

Day One – Tuesday 27th June 2017

  • What is Facebook?
  • Why use Facebook for your business?
  • Is your target audience on Facebook?
  • What are your goals in using this platform?
  • Set up your Facebook Business Page
  • Fully optimize your Facebook Business Page

Day Two – Wednesday 5th July 2017

  • Take a tour of all the available features on a Facebook Business Page
  • Put together your Facebook Content Editorial Calendar
  • Learn how to gain an organic reach without spending too much on advertising
  • The Facebook algorithm
  • How to produce engaging content for more reach

Day Three – Friday 21st July 2017

  • Generate leads and enquiries from Facebook
  • New features of Facebook including; Facebook Market Place, Facebook Live and using Facebook Groups Effectively

2 hour – Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference
1 hour – Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.

For more information click here >>


SOCIAL MEDIA ADVERTISING AND PROMOTION (3rd, 10th & 17th July)
Medway Innovation Centre, 9.30am – 4.30pm

What You Will Learn?

During this course, you will learn the importance to understand the use of promotional campaigns on social networking sites, be able to plan how to use digital vouchers for marketing purposes.

You will be able to plan the implementation of social networking sites, advertising campaigns for Marketing purposes and to understand current national and international legal and organisational guidelines for a social networking advertising / promotional campaign.

  • Find out how to use digital vouchers for marketing purposes
  • Learn how to plan the implementation of Social Networking sites, advertising campaigns for Marketing purposes
  • Learn how to use promotional campaigns on social networking sites
  • Explore the current national and international legal and organisational guidelines for a social networking advertising / promotional campaigns

2 hour – Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference
1 hour – Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer

For more information click here >>


EMAIL RESOURCES AND BUSINESS TOOLS (30th June or 14th July)
Medway Innovation Centre, 9.30am – 4.30pm

What You Will Learn?

From this course, you will have knowledge and the skills to start implementing email marketing within your overall marketing strategy plan.

You will also be aware of other available business tools on the market. You will have the knowledge to use different Mailchimp features and have a template you can start working on with your next Mailchimp email marketing campaign.

This course enables you to market your business with email marketing and targeting your audience at the right time with useful information but also being able to follow up by analysing the reporting system of your email marketing software.

  • What is email marketing?
  • Why will email marketing be part of your marketing plan?
  • How can email marketing benefit your business?
  • Who are your customers?
  • What are you trying to achieve with email marketing?
  • How can you gain data, or build your list?
  • Explore Mailchimp
  • What is your message?
  • Learn all about subject lines, split testing, and killer content ideas
  • Create your email marketing content calendar

2 hour – Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference
1 hour – Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer

For more information click here >>


USING SOCIAL MEDIA FOR YOUR BUSINESS (7th, 23rd & 28th June)
Medway Innovation Centre, 9.30am – 4.30pm. (23rd, 10.30am – 5.00pm)


What You Will Learn?

During the course, you will get to understand how to select social media tools and channels most suitable for your business which will allow you to plan your marketing campaign to its fullest, and with identifying of keywords and optimisation you can ensure that you are reaching out to your target audience appropriately.

This will also include the importance of knowing how similar businesses, are also using social media.

  • Who should be involved in the decisions surrounding social media implementation
  • How the success of the social media will be monitored and analysed
  • The importance of developing a social media policy
  • The importance of developing a reputation management policy
  • How you have monitored the social media used in the business
  • How you have identified improvements to a business use of social media

2 hour – Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference
1 hour – Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer

For more information click here >>


DEVELOPING YOUR BUSINESS ONLINE (29th June or 19th July)
Medway Innovation Centre, 9.30am – 4.30pm

What You Will Learn?

From this course, you will learn how to take your business online and start getting in front of your target audience on the right channels.

You will have the knowledge to start thinking about the marketing activities you would like to use to establish the presence and awareness of your business online.

This course enables you take the steps to take your business online and get ahead of your competition with great content and measure your online activities to get a return on investment.

  • What is your business or business idea?
  • What is your vision/plan for your business?
  • Why should you consider taking your business online?
  • Learn how taking your business online can get your results? Case studies
  • Find your target audience and build a community
  • Who are your influencers?
  • Check out what your competitors are doing online and analyse their activities
  • Create a content strategy attracting more people to your website, call to action and to join your community. Focus on blogging here.
  • Learn how to monitor your online activity and engage with your audience
  • Measure your business online

2 hour – Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference
1 hour – Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer

For more information click here >>

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