Social Media

Recovering From Low Engagement: A 3-Step Fix That Works

Have you noticed your engagement rates dropping lately? You’re putting in the effort to create content, but it feels like your audience just isn’t responding the way they used to. Low engagement can be discouraging, but it’s also an opportunity to re-evaluate and adjust your strategy. The good news? With the right approach, you can […]

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10 Social Media Metrics That Actually Matter (And How to Track Them)

Are you tracking the right metrics for your social media strategy? Many businesses focus on vanity metrics like follower count or impressions, thinking they reflect success. While these numbers may look impressive, they don’t always tell the full story of how your content is performing or contributing to your goals. What if you could focus

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The Ultimate Social Media Tool: Plan, Schedule, and Analyse with Metricool

Do you find it overwhelming to plan and schedule your social media content consistently? You’re juggling multiple platforms, trying to stay consistent while also creating engaging posts, and it feels like there’s never enough time. What if there was a way to simplify this process and take control of your social media management? Enter Metricool,

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2023 Social Media Trend Predictions: Shortform Videos, Omnichannel Strategies, Collaborations, and Building Communities

  Social media is constantly changing, and it can be hard to keep up with all the new trends and features. As we look ahead to 2023, there are a few key things to keep in mind that will help businesses make the most of their social media efforts. First, shortform videos are becoming more

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7 Top Tips for Covering Events Live on Social Media

The value of posting out to social media about events is often overlooked by employers, employees and freelancers. Whether it be networking events, informal business meetups or exhibitions, start posting reactive content to your business’ social media profiles to increase engagement on your pages. This trick will help you to show, rather than tell, your

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