Whether you are creating content for social media, a website or a blog ensuring your content is valuable and interesting is key, but why?
What is SMO?
Social media optimisation is the procedure of increasing a brand, product or event online using social media platforms such as Facebook, twitter, Linkedin or online communities such as Facebook groups, with the intention to amplify the brand, product or event.
Thursday 30th June was Social Media day, so to celebrate this I created a graphic with 20 different social media tools and channels in it.
So what are the 20 social media tools and channels located in the graphic?
Canva is a graphic design software tool in which enables you to create simple designs. Graphics are an important part in today’s world whether it’s a graphic for your website, your social media or for a blog. What’s great about Canva is the tool includes templates with the exact measurement of posts from Facebook headers to twitter posts and eBook covers, Canva enables you to design your graphic within the right scale. Need specific dimensions? Canva also gives you the option to create your own template and input the dimensions of the post you require.
The new app for apple and android allows you to connect with others by not only email addresses and phone numbers but also via social media platforms. The app allows you to connect using the Konnect QR code, just scan another individuals code and exchange all your contact details, send and accept friend request and follow one another.
Firstly, what is a social media management tool?
It’s a tool in which helps to not only organise and save you time on social media, it also helps track the results of your social media and see what is working for you and your brand.
Over 400 hours of video is uploaded to YouTube every minute. Delve inside to this and you can find inspiration, this is something that I feel has changed me in the past three years.
Instagram is primarily a photography app. Launched on the 6th October 2010, the app gained its first 1,000,000 users in just 67 days, which made it the fastest app ever to reach one million downloads. Since then, 30 billion photos have been uploaded, 3.5 billion photos are liked everyday and there are over 400 million monthly active users. In 2012, Facebook brought Instagram for one billion dollars and the app has continued it’s sharp rise since then.
“Marketing is no more about the stuff you make however it is about the stories you tell.”
In a period of social and digital media, storytelling is a capable technique in the hands of marketers. As individuals, we react to feelings, for example, ‘entertainment’, ‘bliss’, “joy” and ‘misery’. These are the triggers that make us think, feel and all the more indispensably, act and share. More →