Are you influential online?

8 Mar 13

Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another”. Napoleon Hill

Lots of businesses ask me “what will my return on investment be on my social media activities?” We always explain that social media is not a sales tool it’s a communication and traffic generating tool that can be used in addition to all of your other advertising and marketing methods.

Instead of return on investment think of social media generating you your return on influence. Influence is where you have authority and credibility and seen as a expert within a particular subject or topic, and people look to you for that information. You therefore influence that community or group or people within that particular subject.

Building your influence online should be one of your initial goals in your social media strategy. The more influence you have online, the more successful your social media activities.

When we first start using social media no one will be familiar with who we are and what we do, and we therefore need to establish a “know, like and trust” factor before people will start to listen and check more about us.

To establish our “know, like and trust” factor we need to provide good quality information, tips and advice and not just spam selling our products.

To find out how much influence we have when we first start online and though out our social media journey, we can use a tool called Klout will give us a score out of 100, will tell us who we influence, who influences us, and if we rank from an observer to networked to specialist! The higher our score the more influence you have with your online community e.g. your twitter followers, Facebook fans, and LinkedIn connections.

The score is generated by the amount of retweets, mentions, likes and comments you have received as it means people are listening and engaging with you.

Your objective is to constantly increase your Klout score. The higher the score, the more influence you have, and if you have a high score you are achieving “celebrity status online”.

If your followers, connections and fans are liking, retweeting and mentioning your twitter name, messages and information, the more viral and popular you are becoming online, and the more your messages and brands are being seen by more people.

One of your main starting goals with social media should be “To build your influence and presence online”. Keep a monthly record of your Klout score to make sure you are continuously growing. If you do decrease have a look at the date of when it dipped and check your social media schedule as to what you posted, commented on or said?, did you engage as much that day or week? This will give you an idea of what people are engaging and not engaging with and how you can take this analysis forward to next month.

Become an expert within your field by increasing your influence online.

Breaking into Social Media Interview!

22 Sep 12

On Wednesday I was invited to speak on StrengthsTalks with Will Deyamport III, MSEd, Founder of Peoplegogy. Will is a family life educator who specialises in digital and Social Media. Will also had guest speaker Lauren Hall-Stigerts from Marketing Gal Consulting.

The show was Live for everyone to hear! With Will being based in Mississippi (USA) and Lauren in Seattle(USA) we covered a wide community!

The show was all about “Breaking into Social Media”. Watch it here!

Great to hear your questions and feedback! Share the content too!

The Importance Of A Social Media Strategy

15 Sep 12

Lots of people approach us frustrated and under the presumption that social media doesn’t work and all is a BIG fad! It is actually a new way that we communicate. A new communication tool we can use to engage with existing and prospective clients online.

The first thing we ask when approached by a business who are not having much success with social media is “Have you got a social media strategy plan” and 99.9% the answer is “no”.

In order for your social media activities and goals to be achieved you need to put together your company’s social media strategy.

Your Social Media strategy is just like your business plan; it enables you to define your social media goals and objectives, and gives you a vision to head towards. Without these “what are you trying to achieve?”

Your social media goals should align with your business goals and objectives and be SMART (Specific, Measureable, Attainable, Realistic and Timely).

You then need to do your research, look at where your competitors are engaging, where your target market are hanging out, and from this determine which social media pillars you should be using.

Within your social media strategy you need to think about key centres of influence; key people who can get your message out to the masses.

Think about who are the key people who have a lot of credibility within your industry as these are the people to start engaging with to get your message out there.

One of the most important areas to consider is content. Many people struggle with what to post and tweet. Look for industry bogs, news sites and consider these four areas that ZC Social Media always discuss with their clients; Conversation, Articles, Tips, and Promotion. DON’T spam people by constantly sharing links and selling. Share good quality information and content that can build a know like and trust factor in order for people then to come and buy your products and services.

An important aspect of your strategy is your blog. Blogging will enable you to direct more people (traffic) to your website rather than a third party website.

And lastly coming onto measurement; measuring your social media activities and progress is essential, otherwise how do you know if you are improving or achieving your goals. There are various tools out there that can measure various parts of your social media progress. From a tool called Tweetreach that will measure how far your tweets travelled, to using Hootsuite which can analyse the number of new followers on twitter, mentions and how many people clicked on your displayed links. Depending on your preference can depend on which tools you use.

Analysing and measuring your social media activities and results will enable you to review and change anything going forward, always make sure you keep an action plan. As the biggest task of all with your social media is to take BIG ACTION.

Google + Interactive Workshop

11 Aug 12

Today I held my first Google + Interactive workshop with Nigel Whittaker of PURE B2B.

We had 22 attendees who come along to learn about the power of Google +, and to also get their Google + profile and pages up and running.

One of the biggest tips they took away was:

•Make sure the first 55 characters of your Introduction in your profile contain keywords. This is important for search results in Google +.
We also got some fantastic feedback on Twitter, Google + and Facebook! I have put all of the feedback together on a Storify Page for you to view.