What is Facebook reach? Radio Show 8

31 Mar 14

On today’s radio show we discussed Facebook Reach and the ways you can increase your reach organically.

There have been many news stories lately from well-known sources saying that the Facebook Algorithm Edgerank has been tweaked which will affect our Facebook reach.

Since November 2013 sources have been saying there has been a drop in the organic reach due to the tweak.

Facebook Reach is the amount of people who saw your post or page on Facebook.

There are two different types:

Post reach is the amount of people who saw your posted post.

Page reach is the amount of people who have seen your page or brand name over a given period of time. This could be over a day, week or month.

We then discussed post reach in more detail, and I explained the three subcategories of post reach;

Organic reach – this is the reach we get for free from Facebook, the amount of people who saw our posts without us paying!

Viral reach – this is the reach we achieved from people creating stories from our posts. For example if I posted a post which featured my latest blog post and a fan liked and commented on that post, that would then create a story which that fans friends and connections would see. It would say something like “Andrea liked and commented on ZC Social Media post”. I think this holds a lot of credibility as people tend to listen and follow their friends then randomly liking or sharing any post, but if it has come from a friend they are more than likely to look into it or share as well as it’s like a recommendation.

Paid reach – We can pay for promoted posts and advertising to boost the reach of our posts. Under each post on your Facebook business page, if you are an administrator of that page you can see the total reach of that post. If you hover over that total reach it will break down the reach sections.

The objective is to get as much organic and viral reach as you possibly can.

As small, medium or even large business’s we all have a marketing budget, and may not have budgeted for Facebook Advertising / Promoted Posts.

May I suggest Facebook is just one of your tools to use in your marketing mix, it shouldn’t be the sole marketing tool.

In the second half of the show we shared some ways you can organically increase your reach. Here are a few of them!

Post when your fans are online

To get the maximum exposure and increase your post reach check when your fans of your Facebook business page are online. You can do this by the following steps:

  • Go to your Facebook business page admin panel
  • Then click on See Insights
  • Click on Posts
  • And then click on “When your fans are online”

This will then give you a break down of when your fans are online, what day and times.

Start posting your content out more on the days when the majority of your fans are online.

Make sure you post good content!

As part of your Social Media Strategy you should have a content strategy plan in place. This is where you think about your content and what your audience are looking for.

Don’t just presume that the content you are posting is what your audience would like to hear! Use graph search to find out your page fans interests, what books they like to read, tv shows they watch, books they read and get them engaged with your content by being one of them!

By getting you fans engaged with your content means they will share, like and comment helping you with your organic and viral reach.

Use other platforms to share your content

Share your Facebook posts onto Twitter, LinkedIn via your email marketing to drive more people to your Facebook page to engage with your posts. Again this is going to help build the reach and the sharing options. We always tweet our posts, as you never know who may be following you on twitter who may well want to join your community on Facebook!

Many more ways were shared on the show! Listen again below!

We would like to thank our listener Richard Murray from Canterbury Communicators for calling into the show today and sharing his views and questions on Facebook Reach. Thank you.

Also thank you to all our listeners who were tweeting, FB messaging, on Google + and LinkedIn! If you are listening again! Let us know your feedback by using the #ZCSocialMedia

What should you post on your Social Media profiles? Google + Hangout

28 Mar 14

Our First Google + Hangout

Last night we did our first Google + Hangout.  A bit of an experiment.

Lights and Camera were not fantastic but a learning curve.We were told that the content of the session though was very valuable and useful!

Have a watch! Let us know your comments!

Tools shared on the hangout

Picktochart – A online tool where you can create your own infographics

PodOmatic – Create your own podcast channel

Audacity – Record your own podcasts and audio blogs

Tagboard – Discover hashtags across all the social media networks

Edgerank – More information about the Facebook Algorithm Edgerank

3 Steps to Become An Online Influencer

26 Mar 14

An influencer is someone that a target audience looks to for the latest news, updates and opinions within their industry. An influencer would be a key leader within their topic and have a lot of credibility.

I am going to share what I feel are the three most important steps to become an online influencer.

1.       Presence

In order to build your online presence and influence you need to make sure that you are posting/updating your status on your social media profiles on a regular basis.

The more you post and are present, the more people will start to recognise your name and brand and have the opportunity to share your content.

As long as you are NOT broadcasting and constantly spamming people with promotional links, people will share your valuable content and information on a regular basis. This will increase your reach and build your online presence with a wider audience.

Remember only 20% of posts should be promotional, the other 80% should be valuable content and information.

What should you post?

  • Have conversations – Talk about trending topics, share opinions, engage in twitter chats, and reply to questions. Show your audience you are a real person behind your social media profiles and that you are not just a one way communication channel.
  • Articles – Share the latest news and updates within your industry. Share your own blog posts and trends to show you are keeping up with the news, and show it’s come from you first before anyone else.
  • Tips – Share the top ten tips, top ten facts, top ten statistics over a two week period across your social media profiles.
  • Promotion – Promote your events, offers, promotions and direct people to your website.

2.       Community

Building a community on your social media profiles is vital. Without your community no one would see, share, and listen to your messages.

One of your initial social media goals should be building your online community. Build your twitter followers, Facebook likes and group members, Google + circles and LinkedIn connections. Make sure you are growing your community strategically and building a following within your target market.

By building a following within your target market your social media messages will be more effective and shared.

Once you have built your online community you need to make sure you nurture that community and establish a “know like and trust”.

3.       Engage

Once you have updated your social media profiles, and built your online community it is important that you then engage.

Make sure you reply to your target audience if they ask you a question, discuss a topic with them and show your knowledge and expertise by contributing to forums and groups.

Connect with the key centres of influence who your target audience may already be following, and build rapport by sharing and engaging with them.  Eventually they will share your content!

Engagement is the key to success when building your online influence, as without engagement you will look like a broadcaster.

Best time to post on your Social Media profiles

25 Mar 14

Do you have free time when you get up early in the morning or last thing at night? Is this the time you post on your social media profiles?

If you are posting on your social media profiles at that time of day, is this going to get you the optimal response for your social media postings?

If you are posting late at night your following may already be offline. We may presume that it is a good time to post, but actually it could be completely wrong.

Posting at the wrong time could result to our posts not being seen. Our efforts and the time that has been allocated to our posts have been wasted. Unless the post really satisfies Facebook Algorithm and receives a lot of engagement and reach, which therefore it may remain on the time feed longer for people to see the next day.

When I first started on social media I did the above, I posted when I had time. Until I realised I wasn’t getting the engagement or reach I really wanted for my posts.

I researched some tools which could help me with this challenge and I am now using the following tools to get the maximum from my social media activities.

Tweriod

Tweriod is a twitter tool that tells you when your followers are most active online.tweriod

Tweriod will look at your followers on twitter and present you with a table of analysis of the best times to tweet. I.e.: Weekends at 4-5pm

The power of knowing when your followers are online is that you can post or schedule your tweets to go out at this time by using social media automation tools like Hootsuite and Buffer. This will give you more of a change to get in front of your followers which will then lead to more traffic to your website, more RT’s and more engagement.

Facebook Insights

facebook insightsFacebook Insights provide the administrators of a Facebook business page analytics and metrics about the content they are posting to their page.

Within your Facebook insights there is a section called “Posts”, and a section called “When your fans are online”. As the section title suggests it tells you when your fans are online!

This gives you the opportunity to schedule posts to Facebook at that particular time in order for more people to see your posts.

You can now schedule posts from your Facebook business page by using the clock icon underneath your update status box.

I do not recommend that you use third party applications to schedule to Facebook. Facebook does not like third party applications and this can have a negative effect towards the Facebook Algorithm reducing your chance on your post being seen.

Timing +

Timing + helps you decide on the best time to post on Google +. It looks at your past posts and the impact you had, and then suggests the times you may consider for future postings.

Timing + will give you a day ranking which shows you the best days to post, and also an hour ranking too!

Go on over and have a look! It even shows you your top posts on Google +. A very clever tool.

I would recommend you look at these tools at least once a month, make note of any changes in the times and alter accordingly.

Monitor your response, engagement levels and results to see if posting at the right time has more of a positive effect.

Happy Posting Everyone!

We would love to hear how posting at the right time has helped you! Post your comments below!

 

ZC Social Media Radio Show 7 – Social Media groups and communities

24 Mar 14

Today’s radio show was all about Social Media groups and communities. We were joined by a wonderful guest Carol Dodsley from Kevare Business Solutions who is one of Google Plus Top Content Contributor.

We started the show off by explaining what social media groups are and how you can use them in your social media experience for your business. We looked at the difference between private and open groups which all exist on LinkedIn, Facebook and Google Plus.

Me and Gareth discussed how building a community on social media should be considered as one of your social media goals. As without a community no one will share, comment and like your content. When you build a community it’s like building a sales force. People get to know like and trust you and eventually will then use your products and services. They will also share your knowledge and content with their communities which will increase your business news, knowledge and offers to a wider audience.

Building a community will take a good three to six months just like offline networking. When we go to a networking event it takes us a god three to six months before we start to receive referrals and recommendations. People need to build that know like and trust with you and see your credibility. This is exactly the same online.

Our guest Carol Dodsley shared some great tips on building your communities on social media. Carol suggests we join relevant groups first and contribute good valuable content. If you then feel you have the time and resources then create your own group or community.

Groups and communities do need time to be moderated and also need to be engaging. They are not easy to maintain and need to be looked after. Remember that when building your community and inviting people to your group, people notice that you are the group owner and they rely on you not to be spammed, and to be kept up to date with knowledgeable valuable information.

You will find many groups and communities are full of promotion and spam. If you get a member that is constantly spamming your group then consider removing them or applying rules. You could apply a rule that they can only post promotion material on a certain day of the week to keep it minimal but also get the members to network with each other.

You need to make sure that your group is moderated so your members are not being put off by the group and leaving, as this can reflect on you.

Take Action : Start discussions, post relevant content, and think about your group’s purpose.

Listen to the show here:

 

Guest Speaker Bio

Carol Dodsley

Carol Dodsley – Kevare Business Solutions

Carol Dodsley – Google Plus Top Contributor

Kevare Business Solutions – http://www.gplushow2girl.com/

Location UK

Twitter : http://www.twitter.com/KevareBiz

Facebook : https://www.facebook.com/Kevare

Google + Personal Profile: https://plus.google.com/+CarolDodsley

Carol’s Courses

GPlus Hangout Success

All things GPlus

 

Are you influential online?

8 Mar 13

Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another”. Napoleon Hill

Lots of businesses ask me “what will my return on investment be on my social media activities?” We always explain that social media is not a sales tool it’s a communication and traffic generating tool that can be used in addition to all of your other advertising and marketing methods.

Instead of return on investment think of social media generating you your return on influence. Influence is where you have authority and credibility and seen as a expert within a particular subject or topic, and people look to you for that information. You therefore influence that community or group or people within that particular subject.

Building your influence online should be one of your initial goals in your social media strategy. The more influence you have online, the more successful your social media activities.

When we first start using social media no one will be familiar with who we are and what we do, and we therefore need to establish a “know, like and trust” factor before people will start to listen and check more about us.

To establish our “know, like and trust” factor we need to provide good quality information, tips and advice and not just spam selling our products.

To find out how much influence we have when we first start online and though out our social media journey, we can use a tool called Klout.com. Klout will give us a score out of 100, will tell us who we influence, who influences us, and if we rank from an observer to networked to specialist! The higher our score the more influence you have with your online community e.g. your twitter followers, Facebook fans, and LinkedIn connections.

The score is generated by the amount of retweets, mentions, likes and comments you have received as it means people are listening and engaging with you.

Your objective is to constantly increase your Klout score. The higher the score, the more influence you have, and if you have a high score you are achieving “celebrity status online”.

If your followers, connections and fans are liking, retweeting and mentioning your twitter name, messages and information, the more viral and popular you are becoming online, and the more your messages and brands are being seen by more people.

One of your main starting goals with social media should be “To build your influence and presence online”. Keep a monthly record of your Klout score to make sure you are continuously growing. If you do decrease have a look at the date of when it dipped and check your social media schedule as to what you posted, commented on or said?, did you engage as much that day or week? This will give you an idea of what people are engaging and not engaging with and how you can take this analysis forward to next month.

Become an expert within your field by increasing your influence online.

Breaking into Social Media Interview!

22 Sep 12

On Wednesday I was invited to speak on StrengthsTalks with Will Deyamport III, MSEd, Founder of Peoplegogy. Will is a family life educator who specialises in digital and Social Media. Will also had guest speaker Lauren Hall-Stigerts from Marketing Gal Consulting.

The show was Live for everyone to hear! With Will being based in Mississippi (USA) and Lauren in Seattle(USA) we covered a wide community!

The show was all about “Breaking into Social Media”. Watch it here!

Great to hear your questions and feedback! Share the content too!

The Importance Of A Social Media Strategy

15 Sep 12

Lots of people approach us frustrated and under the presumption that social media doesn’t work and all is a BIG fad! It is actually a new way that we communicate. A new communication tool we can use to engage with existing and prospective clients online.

The first thing we ask when approached by a business who are not having much success with social media is “Have you got a social media strategy plan” and 99.9% the answer is “no”.

In order for your social media activities and goals to be achieved you need to put together your company’s social media strategy.

Your Social Media strategy is just like your business plan; it enables you to define your social media goals and objectives, and gives you a vision to head towards. Without these “what are you trying to achieve?”

Your social media goals should align with your business goals and objectives and be SMART (Specific, Measureable, Attainable, Realistic and Timely).

You then need to do your research, look at where your competitors are engaging, where your target market are hanging out, and from this determine which social media pillars you should be using.

Within your social media strategy you need to think about key centres of influence; key people who can get your message out to the masses.

Think about who are the key people who have a lot of credibility within your industry as these are the people to start engaging with to get your message out there.

One of the most important areas to consider is content. Many people struggle with what to post and tweet. Look for industry bogs, news sites and consider these four areas that ZC Social Media always discuss with their clients; Conversation, Articles, Tips, and Promotion. DON’T spam people by constantly sharing links and selling. Share good quality information and content that can build a know like and trust factor in order for people then to come and buy your products and services.

An important aspect of your strategy is your blog. Blogging will enable you to direct more people (traffic) to your website rather than a third party website.

And lastly coming onto measurement; measuring your social media activities and progress is essential, otherwise how do you know if you are improving or achieving your goals. There are various tools out there that can measure various parts of your social media progress. From a tool called Tweetreach that will measure how far your tweets travelled, to using Hootsuite which can analyse the number of new followers on twitter, mentions and how many people clicked on your displayed links. Depending on your preference can depend on which tools you use.

Analysing and measuring your social media activities and results will enable you to review and change anything going forward, always make sure you keep an action plan. As the biggest task of all with your social media is to take BIG ACTION.

Google + Interactive Workshop

11 Aug 12

Today I held my first Google + Interactive workshop with Nigel Whittaker of PURE B2B.

We had 22 attendees who come along to learn about the power of Google +, and to also get their Google + profile and pages up and running.

One of the biggest tips they took away was:

•Make sure the first 55 characters of your Introduction in your profile contain keywords. This is important for search results in Google +.
We also got some fantastic feedback on Twitter, Google + and Facebook! I have put all of the feedback together on a Storify Page for you to view.