As a business in the modern world, you are very fortunate. You have access to social media and can use it to aid your company in ways that were not previously available to you. Social media is an excellent way to generate engagement. However, not everyone is aware of what ‘engagement’ is, and why it is so important for business. We’re going to be looking at why the participation for a business is as important as you suspect it might be. More →
When it comes to using social media as a business, tagging people and organisations can be a great way to gain coverage and to generate a bigger audience for your product or service. There are many advantages to tagging an influential individual or group, but the art of tagging should also be considered with great care and wisdom. We’re going to be looking at tagging etiquette, and when the right time to tag someone in a post truly is.
When it comes to social media campaigns, we all want them to be the most engaging and responsive they can be, to fully maximise the levels of interest people show in your brand or service. Therefore, some people choose to try and accomplish this by using what is called an ‘influencer’. But what is an influencer, and how do you integrate them into your social media campaigns?
Who are influencers? More →
As Facebook has grown and progressed as a site, the concept of live streaming videos to the world became integrated into the features of the site. When paired with software called BeLive TV, the potential for a two way dialogue with the audience and the person live streaming is then possible. We’re taking a look at how the process happens, and how you can pair the two together.
What is Facebook Live? More →
In the age of the internet, there are many different ways that companies can advertise themselves or their service. One way that people do this is to launch a social media campaign. However, not everyone is aware of what a social media campaign is, and how to create new campaign ideas in the first place. We’re taking a look at what a social media campaign is, and also how to find new campaign ideas to help your campaign effectively.
So what is a social media campaign? More →
The internet is a great place for people to stay up to date with current events and affairs. With the BBC and other news providers, all having a presence on social media, finding out what is going on in the world is not a difficult task. However, there have been more and more reports recently of ‘fake news’ which circulates the web and can often give people very wrong ideas about individuals or companies. We’re taking a look at the fake news, and why it is, in fact, a very dangerous and damaging thing to be out on the web at all.
So what is fake news? More →
Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) which is an 18 percent increase year over year. (Source: Facebook 5/3/17).
What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
Snap Map – The Benefits and the Concerns.
Have you discovered the new snapchat update – Snap map?
Snapchat revealed the new feature with the statement: “We’ve built a whole new way to explore the world! See what’s happening, find your friends, and get inspired to go on an adventure!”
An Infographic is a visual way of content marketing that helps to transform a dull or complicated topic, into an eye-catching, interesting format. Ideally, Infographics should be visually engaging, but still informative, containing a relevant subject and clear statistics. Read more here: More →
The importance of Visual Content
Creating content for social media is key, nowadays one of the first places people will check out a company on is social media (1st being their website), therefore first impressions count. You don’t want potential clients to look at your social media and see dull, boring content, you want to catch people’s attention – this is where visual content comes into place.