How To Integrate Influencers Into Your Social Media Campaigns

10 Aug 17

When it comes to social media campaigns, we all want them to be the most engaging and responsive they can be, to fully maximise the levels of interest people show in your brand or service. Therefore, some people choose to try and accomplish this by using what is called an ‘influencer’. But what is an influencer, and how do you integrate them into your social media campaigns?

Who are influencers? More →

Facebook Live – How To Use BeLive TV

2 Aug 17

As Facebook has grown and progressed as a site, the concept of live streaming videos to the world became integrated into the features of the site. When paired with software called BeLive TV, the potential for a two way dialogue with the audience and the person live streaming is then possible. We’re taking a look at how the process happens, and how you can pair the two together.
What is Facebook Live? More →

Social Media Campaigns – How to Create New Ideas

27 Jul 17

In the age of the internet, there are many different ways that companies can advertise themselves or their service. One way that people do this is to launch a social media campaign. However, not everyone is aware of what a social media campaign is, and how to create new campaign ideas in the first place. We’re taking a look at what a social media campaign is, and also how to find new campaign ideas to help your campaign effectively.

So what is a social media campaign? More →

Fake News on Social Media – The Rise of the Phenomenon

23 Jul 17

The internet is a great place for people to stay up to date with current events and affairs. With the BBC and other newsfake news providers, all having a presence on social media, finding out what is going on in the world is not a difficult task. However, there have been more and more reports recently of ‘fake news’ which circulates the web and can often give people very wrong ideas about individuals or companies. We’re taking a look at the fake news, and why it is, in fact, a very dangerous and damaging thing to be out on the web at all.

So what is fake news? More →

How to market your business more effectively on Facebook

19 Jul 17

Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) which is an 18 percent increase year over year. (Source: Facebook 5/3/17).

What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.

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Snap Map – The Benefits and the Concerns.

6 Jul 17

Snap Map – The Benefits and the Concerns. 

Have you discovered the new snapchat update – Snap map?
Snapchat revealed the new feature with the statement: “We’ve built a whole new way to explore the world! See what’s happening, find your friends, and get inspired to go on an adventure!”

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The Importance of Visual Content – Infographic

16 Jun 17

The importance of Visual Content

Creating content for social media is key, nowadays one of the first places people will check out a company on is social media (1st being their website), therefore first impressions count. You don’t want potential clients to look at your social media and see dull, boring content, you want to catch people’s attention – this is where visual content comes into place.

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ZC Live helped companies with their Social Media strategy during the one day digital event in Kent

13 Jun 17

The first ZC Live was a one day social media and digital event which took place in Kent on Friday 9 June 2017 at Ashford International Hotel.

During the day, delegates were taken on a journey through different social media platforms and was shown how they can maximise the use of social media in order to improve business prospects. They learnt how to accelerate their use of digital and social media marketing in their businesses, which will help them create more leads by mastering key strategies.

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Networking: 5 things that you need to know

3 May 17

Initially, when people go to their first few networking events, they assume that it’s all about selling their products and services, however, this couldn’t be any more inaccurate. The word ‘networking’ is often mistaken for the technological term – which relates to the interconnectivity and accessibility of multiple, different computer systems.

Business networking doesn’t vary much from this… More →