Social Media Workshops Kent

 

 

 

 

Social Media Workshops Kent

Learn how to use Facebook LIVE
Thursday 8 March 2018, 9.30am – 1pm
£99.00 per person
St George Hotel, 7-8 New Road, Chatham, Kent, ME4 6BB

What You Will Learn?

During this course, you will be taken through step by step on how you can start using Facebook LIVE!

With the recent Facebook Algorithm updates it’s now even more important that we start using video and LIVE in our content on Facebook. The Facebook Algorithm loves Facebook LIVE!

Also Facebook will soon be launching Facebook Watch, a new feature where those Facebook creators who have been doing regular LIVE video episodes will be more seen!

We would love to help you feel more comfortable with LIVE and start thinking how it can integrate into your current social media plan.

We will look at your business goals and objectives and see how Facebook LIVE can help you achieve these.

Zoe will take you through the process of planning your Facebook LIVE calendar, getting ready to go LIVE, go LIVE and measure your LIVE!

By the end of this course you will know why and how you will be using Facebook LIVE in your marketing plan.

Be prepared to go LIVE in the workshop 🙂 This workshop is all about ACTION!

Agenda

  • What is Facebook LIVE and the jargon around this.
  • What are your business goals and objectives and how can you use Facebook LIVE to fulfil these.
  • Plan your Facebook LIVE broadcasts
  • Prepare for your Facebook LIVE – equipment, tools, background
  • Learn the different Facebook LIVE features
  • What is your Facebook LIVE call to action
  • Look at the different Facebook LIVE types; Q & A, Interview, Group
  • 3 point structure of a Facebook LIVE
  • Facebook LIVE action, monitoring and measurement.
  • Q & AZoe Cairns

Trainer: Zoe Cairns

Zoe is a highly respected and proficient Social Media Speaker, Trainer, Consultant and TV Commentator. She specialises in delivering high profile campaigns for businesses of all shapes and sizes, and also guiding the public on how to keep safe online.

By sharing her knowledge Zoe delivers effective training for companies and individuals on how they can use Social Media to grow their businesses.

 


Social Media Workshops Kent

Getting Started with Video Marketing
Wednesday 7 March 2018, 9.30am – 1pm
£99.00 per person
St George Hotel, 7-8 New Road, Chatham, Kent, ME4 6BB

What You Will Learn?

During this course, you will be taken through step by step on how you can start using Video Marketing within your Content Marketing Plan.

We will start the course by implementing a plan for video for you and your business.

Gareth will take you through the process of shooting video, editing video, distributing across your social media profiles and measuring your video performance!

By the end of this course you will know why and how you can start using video to get your business message out there in a more effective way that the social media algorithms love!

Agenda

  • What is video marketing and why is it important in 2018 in your current Content Marketing Plan
  • What tools and equipment you need and we recommend to get started.
  • Types of video you can shoot!
  • Importing your video into a video editing software.
  • Using the editing suite to create an engaging video that people will watch.
  • Distributing your video the correct way to social media channels.
  • Q & A

Each person will receive a Video Marketing Checklist and Video Plan for the Workshop!

Also get ready to start shooting your video at the event!

Trainer: Gareth Cairns

 

Gareth Cairns is a UK based Digital Marketing Consultant who specialises in Video Marketing and high profile Social Media Campaigns. Gareth has travelled all over the UK, Northern Ireland, Middle East and Europe to share his knowledge and findings on Video Marketing.”A clear, concise approach to planning our initial move into the use of social media to promote our business”


Social Media Workshops Kent

Facebook Advertising and Promotion
Tuesday 6 March 2018, 9.30am – 1pm
£99.00 per person
St George Hotel, 7-8 New Road, Chatham, Kent, ME4 6BB

What You Will Learn?

During this course, you will be taken through step by step on how you can develop and implement a Facebook ad campaign.

We will look at your business goals and objectives this year and see how Facebook Advertising can help you achieve these.

Zoe will take you through the process of planning an ad, creating an ad, monitoring an ad and measuring an ad!

By the end of this course you will know why and how you will be using Facebook Advertising in your marketing plan.

Agenda

  • What is Facebook Advertising and the jargon around this.
  • What are your business goals and objectives and how can you use Facebook Advertising to fulfil these.
  • Plan your campaigns for your Facebook Advertising
  • Learn the different Facebook Ad campaign goals
  • Who are your target audience
  • Build custom audiences (demographics, interests and behaviours)
  • Create a compelling, call to action Facebook Ad (explore content limitations, image sizes, word limits and rules)
  • Set budgets and discuss CPM and CPC
  • Facebook Ad Management, monitoring and measurement.
  • Q & A
  • Each person will receive a Facebook Advertising Jargon Worksheet and Workbook for the Workshop!

Trainer: Zoe Cairns

Zoe is a highly respected and proficient Social Media Speaker, Trainer, Consultant and TV Commentator. She specialises in delivering high profile campaigns for businesses of all shapes and sizes, and also guiding the public on how to keep safe online.

By sharing her knowledge Zoe delivers effective training for companies and individuals on how they can use Social Media to grow their businesses.


“I really enjoyed the course this morning. Zoe was excellent at clearly explaining social media and I feel ready to start creating our social media plan! Thank you”
Samantha Collins, The Marine Travel Company

“I attended a seminar held by Zoe on social media. The seminar was well thought out, expertly presented, and really showcased Zoe’s extensive knowledge on the subject. I left with a much greater understanding and some great advice on how social media works, and how to make it work for me! Thanks, Zoe!”
Geoff Watkins, Owner, Geoff Watkins School of Motoring

“Zoe produces exceptional results in a short space of time!
During a Social Media training session she improved my LinkedIn ranking from 6000 to number 2 ranking in the UK, and more impressively she improved my “world” ranking to number 4! Thoroughly recommended if you want to excel in the world of Social Media marketing.”
David Hall (LION2000+) MBA,DipMS, Specialist ISO consultant/Lead auditor/Project Manager/Systems Integrator/Quality Environmental Consultant


All workshops include tea, coffee, biscuits.
If you have any further questions, please email info@zcsocialmedia.com 

PLEASE NOTE: The workshops are limited on numbers and is booked on a first come, first served basis.

Who we work with