If you’ve been wondering how to get more people interacting with your LinkedIn company page, you’re not alone.
Posting regularly is important, but it’s not always enough to spark conversations or encourage people to engage.
LinkedIn is a busy platform and company pages need to do more than just share updates to stay visible.
The good news is there are simple and effective ways to increase your engagement. Here are three to focus on right now.
1. Use polls to encourage interaction
Polls are one of the easiest ways to get your audience involved. People like to share their opinions, and a well-written poll makes it quick and simple for them to do so.
Ask questions that are relevant and interesting to your audience. Focus on topics they care about or challenges they face. Keep your poll answers clear and easy to choose from.
Polls can give you valuable insights and start conversations that you can follow up on privately.
2. Share carousels to add value
Carousels (also known as documents on LinkedIn) are swipeable posts that allow you to share multiple slides in one go.
They are ideal for breaking down tips, steps or useful information into bite-sized chunks. This keeps people swiping through and spending more time with your content, which LinkedIn loves.
Carousels are also highly shareable and saveable, helping your content reach beyond your immediate followers.
3. Post videos to bring your brand to life
Video is one of the best ways to make your company page feel more human and relatable. Short, simple videos can show behind-the-scenes moments, explain a service, or share team insights.
You don’t need big budgets or fancy production. Authentic, clear videos that offer value and show your personality work best. They also encourage people to comment and share their thoughts.
In summary
If you want to increase your LinkedIn company page engagement, start by using polls, carousels and videos as part of your regular content plan.
They help you start conversations, offer value, and create posts your audience will want to interact with.
Want more ideas to help your company page grow? Ask our team about our Corporate Training Sessions!